T.Anthony

T.Anthony is a luxury travel and leather goods company. Their ecommerce site is of growing importance for the brand. They needed ideas to substantially grow their online reach and growing their email list. We partnered with Vogue on a new collection of luggage with Vogue providing media support for percentage of sales from the Vogue collection.

Project:
T.Anthony is a luxury travel and leather goods company. Their ecommerce site is of growing importance for the brand. They needed ideas to substantially grow their online reach and growing their email list. We partnered with Vogue on a new collection of luggage with Vogue providing media support for percentage of sales from the Vogue collection.

Objectives:
- Capture new customer email and txt
- Create a buzz and get exposure for T.Anthony
- Grow the ecommerce business 
- Lift sales

Role:
Campaign idea. Partnership with Vogue. Creative direction. Design. 

Outcomes:
- Doubled the customer email names
- Significant added media support from Vogue
- Double digit lift in sales 

Link:
https://www.Tanthony.com