Crane Stationary

Founded in 1801 Crane is one of the America’s oldest brands, Abraham Lincoln used Crane Thank You Notes & the first dollar bill was designed and printed by Crane. It has been working to transfer itself into a modern brand with a new design aesthetic and new approach on how to use technology to deliver the brand promise to the customer. This project was an UX and design exploration with the Crane team on how best to accomplish that.

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Project:
Help the internal Crane teams to re-design the website. UX and design exploration as well as build out with the Crane team on how to accomplish that.

Objectives:
- Beautiful, easy-to-use website 
- Design one of the most sophisticated site in the space
- Excellent customer experiences
- Make the Crane website the Flagship-Store for the brand 

Role:
UX design, designer. Idea generation. Brand voice.

Outcomes:
Beautiful & effective ecommerce website

Link:
https://www.crane.com

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Ecommerce Shopify site
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Brand Voice improved