Macy’s

Macy’s is an Epic American Heritage Brand. It has been evolving and changing for 160 years. It needed to find a way to evolve…
This projects aim was to lift and modernize the Macy’s 360°
brand voice, website, email, social media & online ads.
An A / B test proved that this more modern visual outperformed
the older visual material. All KPI’s positive.

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Project:
Macy’s is an Epic America’s Brand. It has been evolving and changing for 160 years. This projects aim was to lift and modernize the Macy’s 360° brand voice, website, email, social media & online ads. An A / B test proved that this more modern visual outperformed the older visual material. All KPI’s positive!

Objectives:
- Modernize the Macy’s brand promise
- Create thematic visuals the work for 360° seasonal brand campaigns
- Create up beat and engaging customer experience
- Lift conversion rates and customer engagements

Role:
Creative direction. Design. Brand voice. ideas

Outcomes:
- Lift in sales
- Simpler and more memorable visuals create faster read 
- Lift in click throughs

Link:

https://www.macys.com

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