Tiffany & Co.

Tiffany is world’s most loved seller of engagement rings.
The What Makes Love True campaign encouraged the celebration
of this most special of moments by enabling the sharing
the beauty of peoples personal engagement moment
on the branded Tiffany stage for the world to see!

Project:
Tiffany is world’s most loved seller of engagement rings. The What Makes Love True campaign encouraged the celebration of this most special of moments by allowing customers to use an app to tell their engagement stories. To share the beauty of the moment on the branded Tiffany stage for the world to share the joy!

Objectives:
- Invent a delightful Tiffany customer experience
- 33% of Tiffany business is engagement, support No1 category
- Lift sales by driving traffic to Tiffany with relevant content
- Build loyalty and emotional connection
- Capture new customer email and txt
- Build up SEO
- Develop a Tiffany customers community 

Role:
Campaign concept. Brand voice. Design. 

Outcomes:
- Lift in sales in the engagement category
- Tens of thousands of engagement stories on the map of love
- SEO lifts traffic to site by 24% during the campaign
- Significant growth in email and text customer names